Mariah Hanson: The Mastermind Behind the Dinah


Never taking no for an answer, she built an empire and raised a historical DINAH’STY!


Mariah Hanson

Los Angeles, CA — Against the backdrop of a conservative America, every year for the past 22 years, the city of Palm Springs (CA) has been home to the biggest lesbian event in the world: The Dinah Shore Weekend popularly known as The Dinah.

Created and produced by Mariah Hanson under her Club Skirts marquee, The Dinah now is not only an event celebrating the tapestry of women around the world but also stands as a seminal Mecca for lesbians.

Armed with steadfast courage, wit and a savvy sense of business, Hanson has grabbed the entrepreneurial torch – chasing dreams, breaking stereotypes and forging the way for the next generation of DYI moguls. More than just an event promoter blessed with incredible success, Hanson has also become a (militant) voice to be reckoned with as a dedicated advocate for LGBT rights and also for women in general.

The Dinah

With The Dinah, Hanson has succeeded in imposing, in a country where LGBT rights still remains a polemical issue, an international world-class event that celebrates differences.

Each year, approximately 15,000 women from all over the world make the pilgrimage to the Sunny Oasis for a monumental 5-day weekend of spectacular comedy shows, games, live concerts, activism and legendary pool parties.

Frisky Friday Pool Party

Hanson has managed to turn The Dinah into an inescapable event by welcoming the biggest names in the music industry such as Katy Perry, Lady Gaga, The Pussy Cat Dolls, Colbie Caillat, India Arie, Pat Benatar, Natasha Bedingfield, The Indigo Girls, Chely Wright and Salt’n Pepa, to name a few. And beyond delivering the who’s who of the music arena, Hanson has also transformed The Dinah into a trampoline for success catapulting emerging talents in the likes of Ke$ha and Dev & The Cataracs (for instance) to the top of the Billboard charts – both of whom have seen their careers enjoy international fame post-Dinah appearance. Hanson continuously exceeds the expected with unmatched level of inspiration, imagination and innovation to deliver the latest trends — the “it” thing — in entertainment.

Katy Perry Lady Gaga Mariah Hanson with Ke$ha

Another major substantial victory for Hanson manifested in her securing sponsorships from major mainstream (non-LGBT affiliated) corporations. Miller, OB Tampons, Shake Weight, and Bacardi are just a few examples of sponsorship endorsements The Dinah continuously rallies. In a country where the Tea Party still finds a voice and within which homosexuals still remain stigmatized, getting the seal of approval from such recognizable leading top-global brands was certainly no small task for Hanson.

And that’s just it! Hanson is a woman who has perpetually been defining extreme reinvention by revolutionizing her industry, overturning tradition and raising the bar on female achievement. They said she was crazy and perhaps you do have to have a screw loose to dream this big but Hanson never takes NO for an answer.

In less than two decades Hanson parlayed a one-day small-scale event originally held at the Palm Springs museum into a 5-day one-stop destination booking entire hotels. Coinciding with the Ladies Professional Gold Association’s Kraft Nabisco Championship Golf Tournament (formerly the Dinah Shore Golf Championship), The Dinah is a MUST-DO rite of passage for lesbians, not to mention Palm Springs’ hottest ticket!

The envy of the world with more than 330 days of sunshine each year, Palm Springs has intrinsically been linked to the Dinah — more than a tradition the event is now part of the Sunny Oasis’ patrimony. Now The Dinah is to Palm Springs what Sundance is to Park City.

The Dinah Official Closing Party

Through the image of lesbians supported and celebrated by The Dinah, it is as well the image of women in general that is uplifted. Within the community created by The Dinah, Mariah offers a platform where all stereotypes are broken: every woman is accepted no matter what age, size, height, colors, race, cultural background, religion and handicap. Reflective of this all-embracive/non-discriminating philosophy, is the comedy show, which offers a sign language interpreter who simultaneously translates the comedian’s words for the hearing impaired.

For each Dinah installment, Hanson also engagingly travails for the LGBT cause and for women. In previous years, The Dinah famously partnered with a variety of activist associations and charity organizations such as GLAAD, NOH8, Love is Louder, Equality California, and The Los Angeles Gay & Lesbian Center among others.

The Dinah 2012 will be held March 28 through April 1 at The Riviera Resort and Spa in Palm Springs. Headlining performances as well as the full schedule of activities will be announced early 2012.

Posted on November 12th, 2011 by Tristan.


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